Women Planning Ag Businesses

January 25, February 1, February 8, February 15 and February 22, 2022 | Edgewood, IA

A multi-session course to help you plan and document ideas for new or expanding businesses.

What is Women Planning Ag Businesses?

Thoughtful planning improves business success.This course is for women interested in exploring, starting, or expanding a farm or rural business. It offers a step-by- step approach for developing business plans for local foods, family farm growth or transition, rural businesses such as arts, sales, or transportation, and more.The course includes four in-person sessions and four online sessions. In-person sessions may be attended online if preferred or necessary.The course covers production methods, new markets, job descriptions, cash flow and other topics important to building a profitable business. Women will access valuable resources and support while writing their personal business plan.

Course Curriculum

Designing the Opportunity
  • Goals and mission
  • Ownership structure
  • Building net worth
  • Building net worth
  • Producing Goods or Services
  • Job descriptions
  • Risk management
  • Production protocols
  • Breakeven cost
  • Marketing the Business
  • Market trends
  • Distribution channels
  • Four P's of marketing
  • Cash flow analysis
  • Creating an Overall Strategy
  • Professional team
  • Strategic analysis
  • Accessing loans
  • Format

    • Taught in the tradition of Annie‚Äôs Project
    • Topics of importance to your future in farming
    • Brief presentations and extended discussions with ag professionals
    • Practical hands-on activities
    • Decision making resources available to you
    • Networking with other farm women


    January 25, February 1, February 8, February 15 and February 22, 2022

    Program begins at 9:00 aM and concludes at 12:00 PM. A light meal is served at 12:00 PM.


    Woods Edge Golf Course - upstairs
    504 W Union St
    Edgewood, Iowa 52042


    Statewide sponsors

    Farm Credit Services




    Registration, prior to midnight, January 18, 2022

    Registration includes course materials and light lunch.


    • Registration deadline is midnight, January 18, 2022.
    • Class size is limited and pre-registration is required to attend. Registrations accepted on a first-come, first-paid basis.
    • Confirmation of registration is sent via email. Please provide a valid email address when registering
    • To cancel your registration, or for assistance with registration, receipts, or questions on the status of your registration contact Program Services at anr@iastate.edu.


    Jade Hargrafen

    Jade Hargrafen
    county program director
    Delaware County Extension

    Holly Loan

    Holly Loan
    county extension director
    Clayton County Extension

    Melissa O'Rourke

    Melissa O'Rourke
    farm management specialist